ListHub and Trulia agree: List sharing ends April 7
- March 13, 2015
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Move Inc. subsidiary ListHub will stop sending listings to Trulia on April 7 – the same day it stops sending them to Zillow – under an agreement announced yesterday.
The recent acquisition of Internet-advertiser Trulia by Zillow sparked ListHub to announce that it would also stop being the conduit for listings that flow into Trulia. Zillow objected to the change in February, though, based on contracts ListHub signed with Trulia, and filed an injunction. Move Inc. is also oversight company for the National Association of Realtors®’ realtor.com.
Lawyers on both sides agreed in a San Francisco court yesterday that ListHub would continue to provide listings to Trulia only for the next three-and-a-half weeks. After that, Trulia will be on its own.
As separate companies, Zillow and Trulia had different contracts with ListHub. The latest problem stems from the Zillow acquisition. The April 7 date was already a cutoff for ListHub and Zillow, which announced that it would be expanding its direct-to-broker network to maintain listing count. It now also applies, per yesterday’s agreement, to the acquired Trulia.
Under Trulia’s original contract, the ListHub data would continue to flow for another 16 months. It now must figure out a way to replace the lost data feed.
According to an article in Geekwire, Judge Ernest H. Goldsmith didn’t seem “all that sympathetic to Trulia’s arguments” during the hearing, particularly a claim that ListHub supplies unique data. “If anything’s not unique, it’s these listings,” Goldsmith said.
It’s unclear what happens next with Zillow and Trulia. Zillow could apply its new listing upload system to the recently bought Trulia, though Zillow’s attorneys said they’re not sure that’s possible.
The loss of ListHub data could be significant for Trulia, which says ListHub makes up more than 25 percent of its listings. Other experts think it could be as high as 40 percent.
Geekwire said it received the following comments from Zillow and Move Inc.:
Zillow: “We are working hard to ensure home sellers and their agents can easily continue to market homes on Trulia … and we are having tremendous success signing contracts for direct MLS feeds. By the time ListHub stops sending listings to Trulia on April 7, we expect a small percentage of Trulia’s overall listing count to be affected.”
Move Inc.: “We are extremely pleased and delighted with the court’s ruling. As part of ListHub’s commitment to the industry and home buyers and sellers, we have reached an agreement to continue to provide ListHub’s data feed to the Zillow Group (which includes Trulia) until April 7, the day ListHub’s agreement ends with Zillow.”
Source: Geekwire
Charlemagne 9 years ago
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